Hanoi, Vietnam - In early March, Colorick conducted a survey on more than 1,000 millennial dads who made purchases on customization products through their marketplace.
“A dive into shopping behavior among millennial fathers during this coming Father’s Day has shed light on more interesting insights about this generation of dads. This urges us to change our business strategy during Father’s Day season 2024.” - Jane Grill, the leader of the research project said.
The research reveals that a majority of millennial dads are planning to shop for the upcoming Father’s Day. They’re more inclined to shop for matching couple gifts rather than products for personal use.
The research findings have driven changes in Colorick’s strategies for this important event of the year. They prioritize key products, specifically clothing, mugs, blankets, and more for Father’s Day 2024. In addition, they also encourage independent artists to approach personalization options for dad & kids or family topics.
They also focus on kids’ preferences, which is supposed to play an important role in millennial dads’ purchasing decisions. Product reviews and ratings are easy to see below each product page. A customer review page has been also aggregated that allows consumers to evolve and find trusted reviews and sharings from other customers on Colorick.
“Embracing a new perspective inspired us to innovate our approach for the Father’s Day campaign on Colorick. Millennial dads should be also targeted as an important customer segment to shop during Father’s Day. In fact, they are spending more for this special day than we ever thought. From the view of business, young dads are potential key consumers that we should spend more time researching in the near future”. Mateo Tran, CEO of Colorick stated.
About Colorick
Colorick is a global ecommerce marketplace where independent artists sell their artwork online with transparent commission rate. From t-shirts, mugs, blankets, tote bags, to digital prints, these diverse customization products are available worldwide. The website is accessible for customers to discover unique ways for their self-expression and support and empowers sellers to monetize their creativity as artists on Colorick.com.
